Arnold Palmer once astutely said, “Golf is deceptively simple and endlessly complicated; it satisfies the soul and frustrates the intellect. It is at the same time rewarding and maddening – and it is without a doubt the greatest game mankind has ever invented.” We think sometimes that can be said for exhibit marketing, looks easy and yet it takes great experience to get it right … and boy is it satisfying!
We have been working with Yamaha Golf since 2012, providing them creative and unique marketing solutions to highlight their golf carts and launch products at the 2 major golfing shows each year, PGA and GIS.
With products of that size and magnitude, creative and out-of-the-box solutions are required to maximize the exhibit space. A recent exhibit design included a sound room theater providing attendees the ability to experience product features. Yamaha’s Drive 2 QuieTech EFI Gas Golf with independent rear suspension and up to 23% better gas mileage was front and center. Utilizing the sound proof room demonstrated perfectly how effective the QuieTech EFI technology was and provided a successful way to educate booth attendees. Mission accomplished!
