The Helping Hand What are you most thankful for? This is often the time of…
Exhibit Marketing, Technology and Strategy: A Formula for Success
Exhibiting at conventions and tradeshows is a great way to tell your company’s story. It…
Sometimes Small Has Its Perks.
Are you feeling a little defeated at the prospect of meeting the goals and objectives…
Storytelling and HCPs. A Story With a Happy Ending.
So what do HCPs want when they walk onto the exhibit floor and visit your…
In An Ever-changing Landscape, HCPs Want ROI
Medical meetings and conventions play a valuable part in the overall marketing mix of healthcare…
Marketing shark, doo doo doo doo doo doo …
Today is the official last day of Shark Week. I wasn’t aware that this notable…
Hey, Over Here!
The “Hey, over here!” mentality doesn’t work so well at tradeshows and conventions. Sure, you…
Night Time Rainbows and Marketing
Today is the 4th of July, also known as Independence Day. It’s a federal holiday…
BIO 2019 Recap: Biotech Convention Strategy – Some Say Challenging. Poretta & Orr Says, Different
BIO 2019So what do you get when you invite 16,000 plus to an event that…
Moms, Marketing and Mother’s Day
It’s amazing what one thinks about on a long drive. Yesterday, I drove through the…
Healthcare Convention Marketing: It Works.
Face-to-face healthcare convention marketing works. But in order to justify convention marketing spend we must…
Academia and Industry Collaboration: Finding Common Ground
Recently I attended a panel discussion at MassBio in Cambridge, Massachusetts that discussed the importance…
The Value of You – Strategy vs. Tactics
So you’re a Director of Tradeshows / Exhibits. Does anyone really understand what you do…
Green Eggs and Ham … and Meetings.
Think Green So it’s Saint Patrick’s Day today. Is there a better day to post a…
Some Women Like Whiskey.
It’s International Women’s Day. In an industry with its fair share of women, let’s celebrate…
A Valentine to Healthcare Marketers.
It is Valentine’s Day. Poretta & Orr wanted to take this opportunity to send an…
Yes, Go Ahead, “Play That Funky Music”.
So the GRAMMYs are almost here. It will be the 61st GRAMMY award show and…
Inspired or Motivated?
In the exhibits industry this time of year we all tend to have a “game…
Augmenix, Inc.
“Just a short note to thank all of you for making our AUA such a terrific success. I’m sure Eileen would agree that working with everyone at Poretta and Orr has been a positive experience from start to finish. We received so many complements from our colleagues on the booth design- everyone loved it! And we wrote a significant number of leads vs. our previous year. Thank you again for your efforts and genuine interest in making our meeting memorable.”
Washington State Wines
“For all the work behind the scenes that your team puts in, for the days of construction leading up to the show, for being first in the doors on show days and the last to leave, and for ensuring that by the time the music begins and the doors open the only thing that the wineries and my team have to worry about is engaging with our customers and having great meetings, we thank you!”
PolarityTE
“I can honestly say Poretta & Orr was mission-critical relative to our very successful product launch at, Plastic Surgery The Meeting. We couldn’t have done it without Poretta & Orr’s strategic direction.”
Reflexis
“Reflexis was able to make a fantastic transition in terms of style, design and brand presence at tradeshows, and Poretta & Orr was instrumental in making this happen. It is such a pleasure to work with a positive and professional team that was able to deliver everything on time and within budget. I look forward to our continued partnership.”