Island Tradeshow Booth
Ziemer Ophthalmology is a global company that strives to empower ophthalmologists to deliver better vision care by providing superior surgical and diagnostic tools. Poretta & Orr worked with Ziemer staff to design a new island exhibit booth that would be used at two major ophthalmology shows each year to further their brand and product messaging.
Poretta & Orr designers created a stunning island booth that provided ample room to educate booth visitors on their 4 product offerings. Each product had its own product station that was easily differentiated and accessible by visitors.
For more in-depth conversations the space incorporated an in-booth meeting room, as well as a unique design element which was a fully raised floor. The booth highlighted products and beautiful imagery of Ziemer’s headquarters in Switzerland projected on an 8’ X 12’ LED screen.
The island exhibit booth is impressive and memorable and has set Ziemer up to ensure they achieve their exhibit program’s strategic goals. Poretta & Orr’s partnership included our full-line of services including design, fabrication and on-site services management. Ziemer has been a stand out on the show floor as a result.