A Transformer Booth Solution


BTG Vascular, a company focused on bringing to market innovative products that help interventional vascular teams, tasked Poretta & Orr to create an exhibit booth that served multiple purposes. We adopted the name “The Transformer” booth inspired by the Autobots in The Transformers movie, capable of transforming into many different shapes and sizes.To meet these objectives, several discussions between the BTG Vascular team and the Poretta & Orr team were required, and the result is a beautiful, well-designed booth, surpassing expectations.

Utilizing lightweight aluminum and durable tension fabric were, an eye-catching exhibit booth that could be configured in various sizes, often at simultaneous conventions was created. Providing for differentiated space and product demo’s and maintaining corporate and product brand consistency was also very important. Some of the features included a customized lockable bench storage, a custom cord management system to keep booth uncluttered and utilizing materials and design that reduced expenditures on shipping and drayage.