Napa Valley Vintners
International Marketing Exhibit
The Napa Valley Vintners (Napa’s) is nonprofit trade association serving its’ members since 1944 by inspiring them to consistently produce wines of the highest quality, to provide environmental leadership and to care for the extraordinary place they call home. Napa Valley Vintners tasked Poretta & Orr to create a design that furthered their international exhibit program and working with them, we surpassed their expectations.
Napa’s international exhibit mandated that the European and APAC regions were differentiated. This was accomplished by incorporating finishes in the exhibit booth that complimented the region and tied into the brand. Interesting design elements included individual vintner stations for those that are part of Napa Valley, as well as tasting and self-pour stations.
The double-decker exhibit offered ample meeting space on the upper level that was utilized throughout for private or quiet conversations. To further highlight the vintners in the region, a topographic map was featured, adding a unique and educational element.
As do our other clients in the wine industry, Napa utilized Poretta & Orr’s full offering of creative expertise. At their disposal were our designers offering unique and out-of-the-box designs, on-time and quality fabrication and on-site exhibit services. Poretta & Orr services allow our clients to focus on the things that are important to them. We take care of the rest. True partners.