Kaléo is a new type of pharmaceutical company, dedicated to building innovative solutions for serious and life-threatening medical conditions with a primary focus on doing what is best for the patient. In this particular instance Kaléo worked with Poretta & Orr to design an exhibit booth centered around two concepts. The ease of use of Kaléo’s products and that anyone can have a severe allergic reaction at any time and in any place.
To make these points, incorporated into the booth design were mock ups of two every day, common place settings … a classroom setting and a café setting. Each included an interactive map that allowed attendees to mark where they last experience an anaphylactic reaction. The result was powerful. As the map became more and more populated, the point was made and attendees were paying attention. Objectives achieved.
The modular exhibit utilized lightweight materials and allowed for multiple configurations, varying from a 10 X 10, 10 X 20 and 20 X 20.
