Blue Earth Diagnostics is a leading molecular imaging diagnostics company focused on the development and commercialization of novel PET imaging agents to inform clinical management and guide care for cancer patients. Poretta & Orr designed an exhibit booth for American Urological Association that maximized the use of the 20 X 20 footprint. Incorporating a visually stunning hanging sign displaying the Blue Earth logo in a unique fashion, the booth welcomed attendees with a comfortable and large seating area, promotional signage that was visible and easy to read, as well as ample space for staff and attendees to maneuver.
In addition, a medical affairs booth was incorporated, providing a special section of the booth for representatives of the medical affairs department. Blue Earth Diagnostics achieved their goals for an exhibit booth that was highly visible, memorable, and flexible in size and one that would accommodate their needs as they advanced from pre-launch and beyond.
