Madrigal Pharmaceuticals at DDW 2025
At DDW 2025 in San Diego, Madrigal Pharmaceuticals stood out with an exhibit that was both visually striking and strategically designed to drive engagement with HCPs. The 50×50 space featured a custom-built water feature which was a dynamic centerpiece that added movement and ambiance, drawing attendees in from across the show floor.
A bold, uniquely shaped hanging sign elevated brand visibility, while varied flooring materials helped define distinct zones within the space. Medical affairs was seamlessly woven into the layout, offering a natural flow between education and interaction. A crowd-pleasing interactive game drew the crowds and thoughtful hospitality touches, including light refreshments, kept energy high and traffic steady throughout the day.
This booth didn’t just make a splash, it created an immersive, well-balanced experience tailored for both HCPs and brand storytelling … and stood out as a show shopper.
