Lenz Therapeutics | ASCRS Annual Meeting
Poretta & Orr was thrilled to partner with Lenz Therapeutics to bring a fresh perspective to the 2025 ASCRS Annual Meeting.
The 20×20 space was designed to stand out—clean, modern, and intentionally streamlined to keep the focus on meaningful engagement. A large LED video wall showcased key messaging, while an adjacent medical information area provided space for deeper educational conversations.
A uniquely engaging element of the booth was the use of custom viewfinders, cleverly displayed on custom-built shelving. These interactive tools allowed attendees to literally view the story through a different lens—highlighting slides and key information featured on the screen.
The result was a memorable experience that sparked and encouraged conversation well beyond the show floor. A home run and creative exhibit.
