Poretta & Orr worked closely with Ironshore Pharmaceuticals, whose lead products target helping ADHD patients and their families to address inadequate control of symptoms of ADHD during the morning routine. Poretta & Orr designed and built an exhibit booth with show stopping, visual appeal that drew attendees from anywhere in the hall. The booth incorporated branded colors reflecting day to night transitions representing the evening dosing of medication with delayed and extended release characteristics.
Ample room was included for sales representatives to hold in-booth discussions and incorporate activities to engage attendees. Utilizing materials that that allowed for flexibility and savings on shipping and drayage, Ironshore Pharmaceuticals is set up for achieving much success this year with the exhibit program.