Fortrea | ASCO 2025
Fortrea’s 20×20 booth at ASCO 2025 delivered both presence and purpose. Anchored by a bold branded hanging sign, the space was designed for visibility, interaction, and meaningful engagement.
The layout offered open areas for informal conversation, a dedicated meeting room for private discussions, and a thoughtful hands-on activity: assembling care packages for cancer centers across Chicagoland. This small but impactful gesture brought a human touch to the exhibit experience, reinforcing Fortrea’s commitment to oncology care.
A balanced mix of strategy, empathy, and design, the exhibit created a space that resonated—on both professional and personal levels.
