At Poretta & Orr, we’ve noticed a rise in the number of companies hosting their…

Poretta & Orr is a full-service experiential exhibit, event and strategic marketing agency. We design inspiring exhibits and events to propel your brand. We help our clients reach the right audiences, with the right messages, at the right time, in the right way — to achieve results.
Our roster of clients encompasses every size program, across sectors such as pharmaceutical, biotech, automotive, technology, retail, sports and consumer goods. We offer innovative solutions that drive opportunity and create action.
At Poretta & Orr, we’ve noticed a rise in the number of companies hosting their…
Sightlines are an important part of trade shows, conventions, congresses and exhibitions. They determine the…
Everything seems to be changing at warp speeds. Take exhibit and event design. Everything about…
A recent study published in the Research in Social and Administrative Pharmacy by the FDA’s…
Let’s jump right in. First, let’s understand the purpose of the FDA Guidance on Promotional…
Have you ever wondered how drugs receive their names? This question lies at the very…
As we all likely know, trade shows and conventions are pivotal events where industry professionals…
Product theaters have long been a staple in the marketing strategies at many trade shows,…
Can you believe it? It’s already June 1, and half the year has flown by.…
Exhibit houses play a pivotal role in crafting engaging and informative exhibit booths for various…